Posted in: Latest Work, Services, Video Production | No Comments | February 7, 2012
• According to a comScore study, released in February 2011, 82.5% of the global Internet
audience viewed a video online.
• Viewers watched 75% more videos online in December 2010 than December 2008.
• In a 2010 report from Cisco, 30% of Internet traffic is currently video. By 2013, 90% of
Internet traffic will be video.
• Advanced Internet video (3D and HD) will increase 23-fold between 2009 and 2014.
• By 2014, 3D and HD Internet video will include 46% of Internet video traffic.
• In the same time frame, online video ad spending will swell from $1.97 billion to $5.71
billion.
• The length of the average video was 5.1 minutes in February 2011.
• The average online video ad was 24 seconds.
• Video ads accounted for 12.4% of all videos viewed and 1.2% of all minutes spent
watching video online.
• Top video ad networks potentially reach the following proportions of the total global
population: Google Display Network at 46.7%, Tremor Media at 46.3% and BrightRoll
Video Network at 37.3%.
• In February 2011 there were 3.8 million video ads, which averages about 30.2 ads per
viewer and reached 42% of the total global population.
• According to comScore Video Metrix, in February 2011 the total U.S. unique video
viewers on the Internet was 169,646 with an average of 816.4 minutes per viewer.
• Google sites had 141,065 total unique viewers, averaging 261.6 minutes per viewer in
the month.
• VEVO had 48,998 unique viewers averaging 81.2 minutes per viewer.
• Microsoft Sites had 48,812 unique viewers averaging 46.5 minutes per viewer.
• Facebook.com had 46,661 unique viewers averaging 18.5 minutes per viewer.
• Viacom Digital had 45,214 unique viewers averaging 74.2 minutes per viewer.
• Hulu had 27,257 unique viewers averaging 224.3 minutes per viewer.
Depending on the context of the video, user engagement varies:
• A study from Frank Magid Associates reveals that only 1% of digital TV subscribers in
the U.S. cancelled their subscriptions because they get their television programs online
• 2.5% of U.S. media consumers use the Internet exclusively for video content.
• For long-form television content online (Hulu, NBC etc.) viewership rose 104% from
December 2008 to December 2010.
• 16% of people view long-form television content online connecting their computer to their
television (using HDMI cable or S-Video etc.).
• The #1 reason for watching television content online over watching on television is that
they missed the live episode.
• Roughly 66% of the world’s mobile data traffic will be video by 2014.
• According to MeFeedia, iPad users commit to watching a web video for 5 minutes on
average.
• Android users watch for 3 minutes on average.
• iPhone users watch for 2.4 minutes on average.
• Desktop users watch web video for less than 2 minutes on average.
Watching a video can have an impact on your business’ bottom line, especially as high-level
executives flock to video channels.
• According to emarketer.com, a majority of businesspeople surveyed by Forbes in
October 2010 said they watched more video currently compared to last year.
• Virtually 60% of respondents said they would watch video previous to reading text on the
same webpage, and 22% said they generally liked watching video more than browsing
text for examining business information.
• 75% of all executives said they watched work-related videos on business websites at
least once a week, and more than 50% use YouTube to watch those videos.
• 65% of U.S. executives surveyed by Forbes in October 2010 visit a vendor’s website
after viewing a work-related online video.
• 53% conducted a search for a vendor/product/service for more information.
• 42% made a business related purchase.
