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Digital? Through the Line? Viral? Guerilla? TV? There are so many buzz words, and so little cut-through.
Your marketing message is probably getting lost in the clutter that clogs up all the available airwaves.
You've
started the Twitter account, because that seemed to be the latest
thing, and it's not doing anything for you. You don't know or care
about the 1000 people you follow. (We don't, in any case...)
There
are so many options to communicate, and so much of this seems within
reach of the persevering marketeer, however not much of it seems to be
doing anything where it counts, in driving sales.
Concept is King. We
have heard the oft repeated mantra that content is king, however, we
have to ask how much any of this content does for anybody.
Blogs,
YouTube videos, Facebook Fan pages, and every other alley is literally
packed with content, and most of it is terrible. If you think your web
2.0 activities are an extension of your company website, you are due
some disappointment.
Similarly, should you imagine that just
having all this stuff is going to motivate anybody to become all touchy
and feely about your brand you are also mistaken.
A simple, well defined concept can define how you communicate, and more importantly, to whom. What Strategy fits me? You are unique, and as a result we don't normally pitch off-the-shelf communications packages.
Instead,
we talk, examine your particular business model, talk some more, and
settle upon our own cross-platform campaign, created from the ground
up, to target and engage exactly who you want to address.
And we do it all in house.
Let's talk. Today. Army of Id - Offering solutions for Online Marketing, Digital Marketing, & Social Media Marketing
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