THE BENEFITS OF WEB VIDEO IN 2012

• According to a comScore study, released in February 2011, 82.5% of the global Internet
audience viewed a video online.
• Viewers watched 75% more videos online in December 2010 than December 2008.
• In a 2010 report from Cisco, 30% of Internet traffic is currently video. By 2013, 90% of
Internet traffic will be video.
• Advanced Internet video (3D and HD) will increase 23-fold between 2009 and 2014.
• By 2014, 3D and HD Internet video will include 46% of Internet video traffic.
• In the same time frame, online video ad spending will swell from $1.97 billion to $5.71
billion.
• The length of the average video was 5.1 minutes in February 2011.
• The average online video ad was 24 seconds.
• Video ads accounted for 12.4% of all videos viewed and 1.2% of all minutes spent
watching video online.
• Top video ad networks potentially reach the following proportions of the total global
population: Google Display Network at 46.7%, Tremor Media at 46.3% and BrightRoll
Video Network at 37.3%.
• In February 2011 there were 3.8 million video ads, which averages about 30.2 ads per
viewer and reached 42% of the total global population.
• According to comScore Video Metrix, in February 2011 the total U.S. unique video
viewers on the Internet was 169,646 with an average of 816.4 minutes per viewer.
• Google sites had 141,065 total unique viewers, averaging 261.6 minutes per viewer in
the month.
• VEVO had 48,998 unique viewers averaging 81.2 minutes per viewer.
• Microsoft Sites had 48,812 unique viewers averaging 46.5 minutes per viewer.
• Facebook.com had 46,661 unique viewers averaging 18.5 minutes per viewer.
• Viacom Digital had 45,214 unique viewers averaging 74.2 minutes per viewer.
• Hulu had 27,257 unique viewers averaging 224.3 minutes per viewer.

How are online video viewers getting their fix?

Depending on the context of the video, user engagement varies:
• A study from Frank Magid Associates reveals that only 1% of digital TV subscribers in
the U.S. cancelled their subscriptions because they get their television programs online
• 2.5% of U.S. media consumers use the Internet exclusively for video content.
• For long-form television content online (Hulu, NBC etc.) viewership rose 104% from
December 2008 to December 2010.
• 16% of people view long-form television content online connecting their computer to their
television (using HDMI cable or S-Video etc.).
• The #1 reason for watching television content online over watching on television is that
they missed the live episode.
• Roughly 66% of the world’s mobile data traffic will be video by 2014.
• According to MeFeedia, iPad users commit to watching a web video for 5 minutes on
average.
• Android users watch for 3 minutes on average.
• iPhone users watch for 2.4 minutes on average.
• Desktop users watch web video for less than 2 minutes on average.

How is online video changing the industry of business?

Watching a video can have an impact on your business’ bottom line, especially as high-level
executives flock to video channels.
• According to emarketer.com, a majority of businesspeople surveyed by Forbes in
October 2010 said they watched more video currently compared to last year.
• Virtually 60% of respondents said they would watch video previous to reading text on the
same webpage, and 22% said they generally liked watching video more than browsing
text for examining business information.
• 75% of all executives said they watched work-related videos on business websites at
least once a week, and more than 50% use YouTube to watch those videos.
• 65% of U.S. executives surveyed by Forbes in October 2010 visit a vendor’s website
after viewing a work-related online video.
• 53% conducted a search for a vendor/product/service for more information.
• 42% made a business related purchase.

What does this all mean?
If you read through all statistics your mind is likely shot. Which is why you’re probably going to
close this window and head for the nearest online video, which won’t be hard, because videos
are everywhere, and people are watching.
Our only question is, will they find your organisation’s video out there?

With a 1st class Masters in Marketing Management from UCD, Simon Bradley is responsible for Digital Strategy and Business Development. Simon’s career began with French Grant Brand Consultancy after graduating from International Business at UCD in 1998.
Having completed his postgraduate degree, Simon worked with Animo Television, Alltech Inc Biotechnology and UCD Smurfit School of Business in areas of business development, sales and marketing strategy for several years.
Simon’s expertise is in generating holistic communications solutions for clients. He continues to teach marketing and media to undergraduates at the European Business School’s Irish campus in Dublin.

**HOT NEWS** THIS VIDEO WAS NOMINATED FOR AN IMTV VIDEO AWARD!!

More below…

MISSION

The band Storyfold approached us to produce a music video for their new single The Battle. They wanted the video to be stylish, have a story and have some element in it that had not been seen before. The band did not want another band ‘performance video’!

EXECUTION

We set about the long process of concepting this music video. After many concepts had been thrown in the bin Storyfold came up with the idea of having an art piece in the video and use moving timelapse to shoot the piece being painted. Storyfold came up with the story involving a couple on the brink of their relationship and sourced the very talented artist Barry Jazz Finnegan and the very beautiful Niamh Geaney (Miss Kerry) to star in the video.

OUTCOME

After a very long time the structure was finally locked off. A harsh and intense grade followed and we were left with what people have been calling ‘brilliant’ ‘original’ & ‘beautiful’. So all in all a job well done!

** UPDATE 21.11.2011 **

This video has been nominated for an IMTV Music Video Award, in the “Most Original Concept” category!

We look forward to see how it fares on the night, but there is some stiff competition in there!

Fingers crossed…

MISSION

Accenture Ireland have some of the best people on their team.

They wanted to create a film that reminded everybody that, although things are tough, we’ve all lots to be thankful for.

EXECUTION

From finding the perfect shoot day, to making everybody comfortable on camera, and to composing music that sets the correct emotional tone, this is a piece we are all very proud of.

OUTCOME

Accenture continue to raise the bar in every area they work in, and it has been a privileged to be involved with a company that are so driven and who demand the best of themsleves, and indeed us.

MISSION

Acument were looking for some Video to help introduce their new Legal business services.

EXECUTION

We did a location reccee and together with Acument developed the script. We shot on location with a small crew on the EX3.

OUTCOME

Acument have an introductory video that they can be proud of and most importantly will help increase their brand awareness and sales.

I’ve been enjoying all the new audio toys we’ve been investing in, and have been messing about with some of them.
Its nice to get back to making a bit of music again, as its my first love!

This is something I lashed down to try all the new tube goodness out.
Only had about 4 hours, so I ran out of verses etc, but you get the idea!

More to come, I’m hoping.

Q

MISSION

MAGNET Business were looking for some Video Case Studies to allow clients to talk about the great service MAGNET provide, in their own words.
The wonderful Bernice from BVisible got in touch on their behalf and asked us could we bring the stories to life.

EXECUTION

We decided to use the brilliant charity concern to show how their service provider helps them do their amazing and important work. We shot on location and interviewing staff and picking up b roll of the day to day activities of this very important charity. Cut it together and added a voice over.

OUTCOME

MAGNET Business have the best looking case studies around.
We learned a few more things about global charity than we knew before filming!

MISSION

We were asked by Click TV and producer Stuart Boyle if we could produce a short segment of movie reviews for the cinema

EXECUTION

We coupled together a nice neat team to shoot the piece. We shot this in studio using green screen and a loaded DSLR. We then used these assets and cut them with cinema trailer assets to provide the cinemagoer with a fast paced, enjoyable and different cinema trailer experience.

OUTCOME

After some serious amount of work put into DCP encoding we delivered a neat twist on how you cinemagoers view trailers. If you happen to be in the Swan Centre Cinema we hope you enjoy!

MISSION

MAGNET Business were looking for some Video Case Studies to allow clients to talk about the great service MAGNET provide, in their own words.
The wonderful Bernice from BVisible got in touch on their behalf and asked us could we bring the stories to life.

EXECUTION

After a lot of research we found an interesting business that would look good on video that had an engaging and warm personality as the face of the business. We found this in AllGlass and their managing director Paul Murphy. We shot over one day on location, then jumped straight into post production and music composition to add our original signature to this piece.

OUTCOME

MAGNET Business have the best looking case studies around.
We learned a few more things about windscreen replacement than we knew before filming!